Bicycle Roots is full-service bicycle store in Crown Heights, Brooklyn, co-owned by Nechama Levy and Joe Lawler. The duo opened their first store in Bed Stuy in 2012, moving to their current location at 609 Nostrand Avenue on June 1, 2013. Levy was born and raised in New York City, studied Biology at Cornell University, and worked as a medical research assistant. In 2005, when the MTA shut down due to a strike by the Transit Worker's Union, she started commuting by bicycle. This led her to develop a deep interest for all things bike related. Lawler was born and raised in Hell's Kitchen. He interned at Recycle-A-Bicycle in DUMBO, and from there went on to become the Head Mechanic at Recycle-A-Bicycle's East Village location and then at Sid's Bikes in Midtown Manhattan.
- Christopher Mellevold